PRINCE® SW19

Web design & development of the Prince® SW19 eCommerce website, an online store selling their famous brand of squash and tennis racquets, accessorizes and apparel.

Prince® was founded in 1970 when the world’s first tennis ball machine was developed in Princeton, New Jersey. The company entered the squash market in 1984 and from this moment, the brand has now established itself as a market leader in both tennis and squash, it is the global leader in advanced racquet technology.

The Prince® SW19 shop in Wimbledon Village required an online store to showcase and sell their Prince® collection of squash and tennis racquets, accessorizes and apparel.

Using the perfect partnership of the WordPress & WooCommerce platforms, this online store has been designed with a easy going colour scheme that follows the brands guidelines, features a mega-menu giving the user quick access to the many products in the store and product banners throughout the site that promote Princes latest technologies and pro players.